Português

Adriana Palmeira  ·  Coach for Women

Come back to yourself.

You built the career, the family, the life others admire. Somewhere along the way, you stopped hearing your own voice. Let's find it again — together.

Equanimity — cocreating your own truth.

Apply to work with me

It's late. The house is finally quiet. You answer one more email, and there it is again — that small, steady question: Is this really my life? Is this really me?

  • You lead meetings, make the hard calls, hold everyone together — and feel strangely alone inside it all.
  • You're tired in a way that sleep doesn't fix.
  • You know exactly what everyone else needs. You've lost track of what you need.
  • You've achieved so much. And still, something is asking for more — not more work, more you.

Nothing is wrong with you. You've simply spent years being strong for everyone. This is the season to come home to yourself.

My story

From age five to ten and a half, I lived at the Educandário Alzira Bley in Vitória, Brazil — an orphanage for children whose parents had leprosy (Hansen's disease). I learned very early what it means to begin life with less than you need, and to find your own strength anyway.

At 21, I arrived in the United States from Rio de Janeiro as a photojournalist and a single mother of a four-year-old son. No English. No friends. No degree. About $3,000 in my pocket.

I built my life one step at a time. Nearly 30 years of running small businesses. Founding the Brazilian Alliance, a nonprofit offering legal services to families. A B.A. from Smith College and an MPA from the University of San Francisco, both summa cum laude.

And then, at 40, I did the bravest thing of all: I changed everything again — to be present for my children.

Adriana walking hand in hand with her family at sunset

I founded Pixie Nursery School. Today I am a mother of three and a Positive Parenting coach. I have lived the starting over, the over-giving, the losing myself and the finding my way back — more than once.

That is what I bring to you. Not theory. A life.

What becomes possible

Adriana in the golden hills at sunset

Imagine waking up and knowing what you want — not what is expected of you.

Imagine walking into a hard conversation calm, clear, and steady. Saying no without guilt. Saying yes with your whole heart.

Imagine success that finally feels like peace.

This is equanimity: not the absence of storms, but a center that holds.

The coaching

Real life doesn't happen once a week in a scheduled hour. It happens in the parking lot before the big meeting, at midnight when you can't sleep, in the moment right after you said yes when you meant no. So that is where I meet you.

  • Voice messages, Monday to FridaySend me a voice message on Voxer whenever something comes up. I listen and reply personally — with presence, not a script.
  • One live call each monthSixty minutes to go deep, see the bigger picture, and set your intention for the month ahead.
  • Support in the momentThe conversation before it happens. The feeling while it's still fresh. The win, celebrated the same day.
  • In your languageEnglish, Português or Español — whichever language your heart speaks.

A few more things about me

  • I was born in São Paulo and have called Vitória, Natal and Rio de Janeiro home. Today my home is Marin County, California.
  • Before any of this, I was a photojournalist for Jornal dos Sports in Rio. I still see the world in moments.
  • I speak English, Portuguese, Spanish and Italian — and I am a happy beginner in Hindi.
  • My nightstand holds Jung, depth psychology, hermetic wisdom and The Urantia Book. The spiritual thread runs through everything I do.
  • I keep a small brass ankh, the ancient symbol of life. It inspired the symbol you see at the top of this page.
  • I am writing books on raising children — and, always, learning from my own three.

What I believe

You already have the answers.My work is to help you hear them again, beneath all the noise.

Your whole life belongs in the room.Career, children, marriage, body, spirit — it is all one life.

Gentle is powerful.Real change comes from compassion, not pressure.

Your truth is cocreated.You don't find yourself once. You choose yourself, again and again.

How it begins

  1. Apply. A few honest questions so I can understand where you are.
  2. A free 30-minute conversation. We talk, heart to heart, and decide together if this is right for you.
  3. Begin. Your first voice message, the same week.

Coaching is not therapy. If you are in crisis, I will gladly help you find the right support.

About Adriana

Adriana Palmeira smiling by the bay

Adriana Palmeira walks beside women through life's transitions with depth, warmth and practical tools. She is also a Positive Parenting coach and has worked with families for 35 years.

  • MPA, University of San Francisco · B.A., Smith College
  • Certified Positive Discipline Parent Educator & Early Childhood Educator
  • Currently pursuing ICF credentialing through Neuro Shine Technology, including certification in NLP (Neuro-Linguistic Programming), in progress
  • Also in training with Les Brown and the Jai Institute for Parenting, along with other trainings in Brazil — to better serve women around the world

Testimonials

What women are saying

“I really enjoyed my session with you. You bring so much positive energy and helped me get clarity and change my perspective.”

— Julia Schoenberg, Switzerland · September 2026

“At first, I felt lost about doing coaching. I had done it once before and it was an amazing experience, but I was in a different phase of my life. With Adri, I feel free to create, which is what I need most right now: to free myself and pursue my own happiness and personal fulfillment. Working with Adri is revitalizing and energizing. She brings such positive energy to every session.”

— Glaucy, São Paulo, Brazil · October 2026 (translated from Portuguese)

Questions

What is Voxer?

A free app that works like a walkie-talkie. You record a voice message, and I reply with mine.

How quickly will you reply?

Within one business day, Monday to Friday.

Can I bring my family life too?

Yes. Children, partners, work — it is all one life.

Is this therapy?

No. Coaching looks forward and builds on your strengths. If therapy would serve you better, I will tell you.

A note from me

If you've read this far, maybe something in you is already saying yes.

I know how hard it is to put yourself first. I know the voice that says not now, later, when things calm down. Things rarely calm down on their own. Sometimes we have to choose ourselves first — and then life rearranges around that choice.

You don't have to have it figured out. You just have to be willing to begin.

With love, Adriana

When you are ready, I am here.

Equanimity — cocreating your own truth.

Apply to work with me

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